CALLIGRAPHY  - TAMAM

A Logo was developed exploring Arabic calligraphy for a Loyalty rewards programme of a retail supermarket outlet. The brief was to develop an innovative logo giving emphasis to the Arab Culture and initiate complete branding of the rewards programme. The whole idea of the brief was to be creative and use the best possible solution to thank customers. The name of the logo is 'TAMAM', which means perfect in Arabic.

The visual of the logo is an icon created with Arabic calligraphy script. The shape of the logo developed has its own autonomy and integrity as a shape in space. The logo developed also represent the shape of Peacock, which is again a frequently used shape in Arabic Calligraphy to produce images of an extraordinarily vivid beauty.