ARCHANA MOHAN
Graphic Designer | UAE
CALLIGRAMS - 44TH UAE NATIONAL DAY
These advertising posters are designed and developed with a self initiated brief during the Practice I module. The concept was to design a series of advertising posters with hand lettering technique. Hence, I had worked on the theme ‘44th UAE National Day’, which falls on 2nd December, every year. The idea of developing the campaign was to pay a tribute to the nation using major landmarks of UAE and representing it in typography style using hand lettering technique and therefore, representing the strength and success of the nation through these posters.
CALLIGRAMS -
INTERNATIONAL WOMEN'S DAY
This calligram was created on the occasion of International Women's Day. The idea was not just to draw this face but also convey a strong message through the use of typography art. The image portrays a woman which is actually a typographic illustration displaying the names of several powerful women across the world. These women have made a mark in History. The message says ‘They made it happen. Now it’s your turn.’